An SEO Executive is responsible for planning, implementing, and managing search engine optimization strategies to improve website visibility and organic search rankings. The role involves conducting in-depth keyword research, optimizing website content, meta tags, URLs, and images, and ensuring best SEO practices are followed across all web pages. The SEO Executive works closely with content, design, and development teams to improve site structure, user experience, and technical performance.

The role also includes executing off-page SEO activities such as link building, directory submissions, guest posting, and outreach to improve domain authority. The SEO Executive monitors website performance using tools like Google Analytics, Google Search Console, and other SEO tools to track keyword rankings, traffic trends, and conversion performance. Regular SEO audits are conducted to identify issues related to site speed, mobile usability, indexing, and crawl errors.