About the Client
- Kuhn Capital is a California-based financing advisory that advises high-IP companies on exit opportunities, financing transactions, market analyses, and product innovation.
- The client had a basic website built on Squarespace. They were looking for a website facelift to help increase their online presence.
Key Challenges
- The existing website, built on Squarespace, had an average design with no standout elements.
- The website also needed dedicated SEO, which resulted in it not even showing up at #1 position for branded searches.
Solution Highlights
The client reached out to us via Clutch – a leading marketplace for finding B2B services – seeking website redesign and digital marketing services.
SynergyTop team offered the following solutions to the client:
- Based on our preliminary discussions and assessing the needs of our client, we started by offering a technical consultation to the clients.
- During the technical consultation, we suggested moving the website away from Squarespace and getting it redesigned on WordPress, due to the inherent benefits of WordPress. This was also suggested keeping in mind the customization capabilities of WordPress.
- The client was happy with the suggestion and agreed to migrate the website from Squarespace to WordPress.
- Upon kickstarting the project, we started by creating a complete mockup of the website based on the inputs shared by the client.
- An HTML version was created for the website’s pages based on the mockup.
- Then the client’s domain was migrated from Squarespace to WordPress and the CMS was set up.
- During the website development phase itself, we started deep competitor analysis and technical SEO setup. This helped lay a strong foundation for our digital marketing efforts.
- Post rigorous testing and assuring responsiveness of the website on all types of devices and screen sizes, the website was made live.
- Post-deployment, we carried out ongoing digital marketing services for the client, which include:
- On-page SEO
- Ongoing keyword research
- Ongoing competitor analysis
- Adding proper meta title and description to the website’s pages and blogs
- Blog optimization, including suggesting blog topics, adding relevant keywords to the blogs, etc.
- Off-page SEO
- Link building activities
- Business listings and directory listings
- Social bookmarking
- Social Media Management (LinkedIn)
- Regularly sharing content on LinkedIn
- Engaging with various relevant groups on LinkedIn and increasing content distribution
- Email Marketing
- Email campaign setup using the Constant Contact email marketing tool
- Consultation around email optimization
- Scheduling and sending emails to targeted lists
- Campaign monitoring and analytics
- We are also offering ongoing technical support and maintenance for the client’s WordPress website, which includes:
- WordPress version, plugin, and theme updates – as and when required.
- Regular security scans and proactive actions to avoid vulnerabilities.
- Hosting and server maintenance support.
Business Benefits
With our WordPress website development services and dedicated Digital Marketing support our client received the following business benefits:
- They now had a visually appealing and high-performing website which became the foundation stone for their growing digital presence.
- Within just 3 months of focused SEO, our client’s website started showing up in search results. They are now ranking at #1 for all branded keywords and also among the top #30 for various other keywords.
- With our SEO and social media services, the website now gets an average of 300-400 organic visitors per month.
- Our client is now able to engage an audience of 1,000+ subscribers via monthly email newsletters.
We aim to continue offering support and guidance to the client and help them further strengthen their digital presence.
