SynergyTop Revamped and Upgraded A Lens Stock Ordering Portal For Improved Functionality

SynergyTop Revamped and Upgraded A Lens Stock Ordering Portal For Improved Functionality

Our client offers its end-users a unified portal for offering optical lenses. The portal allows placing replacement orders by scanning a barcode, a drop-down list, and a grid system for placing orders. A third-party delivery and distribution partner then fulfills the order.

Client’s Goals

Our client’s goal with this portal is to ensure a user-friendly experience that not only keeps current customers satisfied but also invites new customers.

Another goal that this stock ordering portal aims to serve is to ensure a proper flow of information from customers to the delivery partner.

The delivery partner needs to know what orders have been placed for fulfillment. And customers should be told the availability or otherwise of stock so that they get their complete orders.

The Challenge

Though our client had an existing stock ordering portal, they were unable to drive the required results due to the following challenges:

• Customers often received incomplete orders as the items they ordered were not in stock. This could be avoided if customers knew upfront what items are available in stock and which are not.
• Once the order is placed, the customers have to log in to their account on the portal to see order details. However, that is a hassle for most customers. To counter that and ensure a better customer experience, emails about order confirmation, delivery details, and status updates had to be set up. 

Tech stack

The stock ordering portal was built on WordPress and the same platform was continued.

The solution

To help our client achieve their goal of impeccable customer service and overcome technical challenges, our team of WordPress eCommerce developers, delivered the following set of solutions:

• A system was set up where the stock availability information received from the delivery partner was uploaded at the right places on the portal. This ensured that while placing orders – via any of the 3 available methods – customers can see if the required lenses are available in stock or not.
• The delivery partner wanted order details to be sent to them only during their working hours. This was ensured by a system that schedules order details to be sent to the partner’s outbound FTP folder.
• The functionality to show “in-stock” and “out-of-stock” besides the SKUs (stock-keeping units) was added on the front end.
• The system to send automated emails to customers upon order placement, delivery details, and status updates was also set up.
• The entire process was carried out in a sandbox development environment to ensure no downtime for the stock ordering portal. Further, before making the new, revamped portal live, multiple rounds of rigorous testing were carried out to ensure a glitch/bug-free solution.

The results

Our team of WordPress developers delivered the entire revamped solution within budget and on time. Now our client’s portal has the required set of functionalities as well as an optimal user experience.

You can check out the portal right here.