Hockenbergs Sees an Increase in Sales with a Next-Gen E-Commerce Website and Web App

About the client

Hockenbergs is a US-based dealer of food service equipment and supplies created to design, install and support food-service operations. The company has served as a trusted partner for successful food service operations – procuring products, installing equipment, designing kitchen spaces, and supporting efforts in efficiency, sustainability, and waste reduction in the Midwest region for the past 100 years.

Acquired by TriMark in 2017, Hockenbergs now operates as the 14th division of TriMark.

Key Challenges:

When the senior management at Hockenbergs first contacted us at SynergyTop, they were struggling with the following core issues –

• The existing E-commerce website of the company had an old and primitive design resulting in low conversions and an abysmal customer experience.
• The website’s search functionality was limited and in most cases, the search queries did not fetch satisfactory results.
• The Hockenbergs website had a huge collection of 40,000+ restaurant supplies and commercial kitchen equipment but the products were not properly categorized and cataloged on the website. This leads to poor product hierarchy and reduces the user experience on the website.

Business Needs Synopsis

SynergyTop team had previously created successful E-commerce solutions for TriMark. And the senior management at TriMark wanted a similar next-gen E-commerce platform for Hockenbergs as well, and we were an easy connect for them. They approached us with the following business needs –

• To begin with, Hockenbergs needed a website overhaul and a well-designed web app with proper product categorization.
• Enterprise Resource Planning (ERP) integration with the digital sales platform was essential to ease out the order process for both end-users and Hockenbergs.
• A lot of customer-centric features had to be added to ensure a better site experience for users and enable more sales for Hockenbergs.

SynergyTop’s Solution

The SynergyTop team designed and delivered the following solutions to TriMark Hockenbergs –

• We redesigned the Hockenbergs E-commerce website and web app and integrated it with SAP ERP for order processing. The new E-commerce is contemporary and designed with an emphasis on enhanced user experience.
• Our team of experts also categorized and cataloged the 40,000+ products available for sale on the Hockenbergs website in the right hierarchy. An advanced search functionality option was also added to the website.
• Other customer-centric features that were added to the website include a PDF option for order invoices, the history of fulfilled orders, shipping tracking status, Personal Order Guides for every customer, and an option for customers to create Chain Accounts with multi-user functionality.

Business Benefits

With the E-commerce web development and ERP integration services offered by SynergyTop, Hockenbergs saw the following business benefits –

• With better site design, a clean product hierarchy, and the addition of several features, Hockenbergs saw an increase in their sales from the E-commerce website.
• The search functionality and product categorization helped end-users save time while placing orders on the Hockenbergs website. This decrease in order placing time has yielded better customer satisfaction.
• This ERP integration has helped Hockenbergs optimize its backend process and sales and inventory management.

About SynergyTop

SynergyTop is a leading IT services company that provides future-ready digital solutions and enables digital commerce for its enterprise customers. Our certified digital and domain experts deliver custom digital solutions on website UX/UI, mobile application, PWAs, and E-Commerce; managed cloud services and custom ERP development.

Founded in 2014 and Headquartered in San Diego, SynergyTop has delivered over +200 websites, +50 mobile applications, and +100 eCommerce platforms for small and medium-sized customers from the Retail, Healthcare, Solar Power and Energy, Construction, and Manufacturing Industry. We have received many industry awards and recognitions from leading publications. Combining our unmatched experience, fast-paced execution ability, and passionate team of domain experts, make us the partner of choice for our customers in their digitalization journey to grow and prepare for the future.

Write to us at info@synergytop.com