Category Archives: Uncategorized

Mаkіng a decision оn whether tо uѕе a boxed solution, or opting for a customized аррrоасh can bе stressful for mаnу nеw and mаturе соmраnіеѕ. It fееlѕ lіkе a huge lеар оf fаіth. The mоѕt fаѕсіnаtіng thіng about thіѕ perceived соnundrum іѕ that every buѕіnеѕѕ knоwѕ that in thе еnd, a solution сuѕtоmіzеd tо their […]

Your website is the window that showcases your offerings to the world! The website happens to be the first interface for anyone interested in your company or business. I am sure you would want to make a good and lasting impression. Irrespective of your industry or the nature of your business, the website should be […]

About Endeca Search Running an Ecommerce business is not an easy feat! You are always under pressure to increase sales, enhance conversions, procure new customers and retain existing customers. Providing a delightful customer experience is paramount and all your efforts are channelized towards site design, analytics, mobile experience, omnichannel and personalization. A research by Forrester […]

What is Digital Marketing? Marketing initiatives that promote your business and services and encourage your target market to interact with you comprise Digital Marketing. This may include initiatives such as Social Media Marketing, SEO, Content Marketing, Email Campaigns, Mobile and Locations, and many more. An ideal Digital Marketing strategy encourages seamless transition of the prospect […]

Sales and Marketing are integral to every organization, irrespective of their size, domain and location. Ideally, these functions are an extension to each other and quite inseparable. However, in the real world scenario, these two teams are disjointed and often at odds with each other. The Top Management across companies and industries have been encouraging […]