{"id":22868,"date":"2022-11-21T05:04:31","date_gmt":"2022-11-21T12:04:31","guid":{"rendered":"https:\/\/synergytop.com\/blog\/?p=22868"},"modified":"2026-01-19T00:29:28","modified_gmt":"2026-01-19T07:29:28","slug":"is-your-business-ready-for-holiday-ecommerce","status":"publish","type":"post","link":"https:\/\/synergytop.com\/blog\/is-your-business-ready-for-holiday-ecommerce\/","title":{"rendered":"Is Your Business Ready For Holiday eCommerce?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">The holiday season is here!\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Well, the shoppers are yet to flock to the shops, but as an eCommerce business owner, you need to start prepping for the holiday eCommerce rush months in advance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For one, the US holiday season had the fastest growth rate in over 20 years in 2021. And the trend is likely to continue. For 2022, the US retail holiday eCommerce sales are projected to grow by 15.5% to reach $230 billion.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And Black Friday, followed by Cyber Monday is when shoppers start opening their wallets and swiping their cards for the holiday season. And the trend continues till Christmas and New Year.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">But don\u2019t holiday shoppers like spending their dollars physically at the stores?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Yes, but 1 in 5 of holiday sales last year were via the eCommerce channel. So you can definitely grab a mighty slice of the holiday sales pie.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now some studies have shown that holiday spending starts as early as mid-October, so you might already be behind.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Don\u2019t be disheartened though.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You can still catch up. With these 5 tips to prep your business website and eCommerce store.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-1 fusion-title-text fusion-title-size-two\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.2;\"><span style=\"font-weight: 400;\">5 Ways To Prepare For The Holiday eCommerce Rush<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Prepare for holiday eCommerce\" title=\"Prepare for holiday eCommerce\" src=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/2.jpg\" class=\"img-responsive wp-image-22869\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/2-200x113.jpg 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/2-400x225.jpg 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/2-600x338.jpg 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/2-800x450.jpg 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/2-1200x675.jpg 1200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/2.jpg 1920w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-title title fusion-title-2 fusion-title-text fusion-title-size-three\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.2;\"><span style=\"font-weight: 400;\">1. Protect Your Site From Cybercrime<\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-2\"><p>Between 2021 to 2025, merchant losses from online payment frauds are set to exceed $206 billion.<\/p>\n<p>So when you are gearing up for the holiday season, make sure your website\u2019s online payment platform and process are secure.<\/p>\n<p>Not keeping your website secure from cybercrime will lead to:<\/p>\n<ul>\n<li>Loss of revenue for you<\/li>\n<li>Loss of business reputation<\/li>\n<li>Loss of customer trust<\/li>\n<\/ul>\n<p>To avoid that, you should:<\/p>\n<ul>\n<li>Use trusted payment platforms<\/li>\n<li>Check out the various ways to keep your website secure and implement the expert suggestions<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-three\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.2;\"><span style=\"font-weight: 400;\">2. Make Your Site Smartphone-Friendly<\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3\"><p><span style=\"font-weight: 400;\">Since the past 3 years, the share of smartphones, in the share of US holiday spending as well as digital visits has been on the rise.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The following data revealed from InsiderIntelligence research bear testimony to the fact.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none\"><img decoding=\"async\" width=\"1920\" height=\"1080\" alt=\"Smartphone users in US\" title=\"Smartphone users in US\" src=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/3-1.webp\" class=\"img-responsive wp-image-22871\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/3-1-200x113.webp 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/3-1-400x225.webp 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/3-1-600x338.webp 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/3-1-800x450.webp 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/3-1-1200x675.webp 1200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/11\/3-1.webp 1920w\" sizes=\"(max-width: 1024px) 100vw, (max-width: 640px) 100vw, 1200px\" \/><\/span><\/div><div class=\"fusion-text fusion-text-4\"><p><span style=\"font-weight: 400;\">Now, if you want your website to display perfectly on mobile devices, you need to make sure the design is mobile-friendly.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And not just mobiles, you also need to consider responsiveness for different types, sizes, and operating systems of devices.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To check how mobile responsive your eCommerce store is, you can run a free test using <\/span><a href=\"https:\/\/pagespeed.web.dev\/\"><span style=\"font-weight: 400;\">Google PageSpeed Insights<\/span><\/a><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If the results tell you that your website is scoring low on mobile responsiveness, you should contact <strong>web designers<\/strong> who can make your site truly responsive.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-three\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.2;\">3. <span style=\"font-weight: 400;\">Prepare To Deal With The Traffic Hike<\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5\"><p><span style=\"font-weight: 400;\">When building a website, most business owners select a hosting plan that meets their current or immediate needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means they are not planning for high volumes of traffic. And when the opportunity arises, their websites suffer from downtime which not just gives a poor impression in front of your audience, but also takes a bite out of your sales revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid that, you should try to estimate how much traffic you will get during the holiday season and then make sure your website has the right hosting and server capacity to sustain as much traffic.\u00a0<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Can I not plan for a website traffic hike, when it actually happens?\u00a0<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Well, 64% of enterprises need over an hour to solve downtime. And while they are fixing the issues, orders are lost by the minute. Also, over 84% of businesses have costs that exceed $300,000 per hour.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To avoid bearing those costs and suffering a loss of orders, it is best that you plan for traffic hikes in advance.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-three\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.2;\"><span style=\"font-weight: 400;\">4. Run digital marketing campaigns<\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6\"><p><span style=\"font-weight: 400;\">US inflation rates are currently around double what it has been for the past 40 years. While the holiday season is a time when people are let loose on their wallets, inflation does bring down the available funds for shoppers. Now, if you do not want your sales to take a blow, you should try to entice holiday shoppers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With proper digital marketing.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need content that answers your audience\u2019s queries and brings them into your sales funnel.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need search engine optimization to ensure visibility on search engines.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">You need social media marketing to create a buzz about your brand and also bring in leads from social channels.\u00a0<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">You can also leverage email marketing campaigns as well as paid ad campaigns to boost your sales during the holiday season.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But remember, <strong>digital marketing services<\/strong> may not show immediate results. So it is best to get the services beforehand so that your campaigns start showing the required results during the holiday season.\u00a0<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-three\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h3 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:20;--minFontSize:20;line-height:1.2;\"><span style=\"font-weight: 400;\">5. Create Dedicated Landing Pages<\/span><\/h3><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7\"><p><span style=\"font-weight: 400;\">While physical store owners start decorating their storefronts to lure in holiday shoppers, you also need to deck up your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One way is to revamp your entire website with the holiday theme. But that would mean that once the holiday buzz has died down, you will still need a revamp to get back to normal.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another simpler, more dedicated solution is to create dedicated landing pages for your holiday sales and offers. These dedicated landing pages will help you lure in holiday shoppers without disturbing your website.<\/span><\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-two\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left fusion-responsive-typography-calculated\" style=\"margin:0;--fontSize:24;line-height:1.2;\"><span style=\"font-weight: 400;\">Get Ready For Bumper Holiday Sales This Season<\/span><\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep- sep-solid\" style=\"border-color:#e0dede;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-8\"><p><span style=\"font-weight: 400;\">With that, you now know 5 master tips to prepare for the Holiday eCommerce sales this season.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The next step that you should be taking immediately is to find experts who can help you prep your site. You need experts who can help you carry out digital marketing, create dedicated landing pages for your site, optimize it for mobile, secure your website, and help you deal with sudden traffic surges.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And guess what? You are in luck! All these experts are available under one roof at SynergyTop. With 8+ years of experience in the web world, we have a team of:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Web designers and developers who can create fast-loading, mobile-optimized landing pages.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">IT personnel who can help you prepare your website for traffic surges and keep it safe from cybercrime.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Digital marketing experts who can help bring in qualified traction to your website not just during the holiday season, but all year round.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">So don\u2019t wait anymore. Connect with our experts today and get the holiday prepping started today.\u00a0<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>The holiday season is here!  Well, the shoppers are yet to flock to the shops, but as an eCommerce business owner, you need to start prepping for the holiday eCommerce rush months in advance.<\/p>\n","protected":false},"author":1,"featured_media":22870,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266],"tags":[5825,5826,5827,5824,5830,5828,5821,5823,5829,5831,5822,5832],"class_list":["post-22868","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","tag-holiday-ecommerce","tag-holiday-ecommerce-2022","tag-holiday-ecommerce-guide","tag-how-do-online-businesses-prepare-for-holidays","tag-how-to-make-existing-website-mobile-friendly","tag-how-to-prepare-your-retail-store-for-the-holiday-season","tag-is-your-business-ready-for-holiday-ecommerce","tag-is-your-online-store-prepared-for-the-holidays","tag-make-your-site-smartphone-friendly","tag-prepare-to-deal-with-the-traffic-hike","tag-protect-your-site-from-cybercrime","tag-run-digital-marketing-campaigns"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/22868","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/comments?post=22868"}],"version-history":[{"count":6,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/22868\/revisions"}],"predecessor-version":[{"id":52289,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/22868\/revisions\/52289"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media\/22870"}],"wp:attachment":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media?parent=22868"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/categories?post=22868"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/tags?post=22868"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}