{"id":21112,"date":"2022-09-27T04:20:58","date_gmt":"2022-09-27T11:20:58","guid":{"rendered":"https:\/\/synergytop.com\/blog\/?p=21112"},"modified":"2024-08-01T06:25:43","modified_gmt":"2024-08-01T13:25:43","slug":"monitoring-the-performance-of-your-business-website-why-and-how","status":"publish","type":"post","link":"https:\/\/synergytop.com\/blog\/monitoring-the-performance-of-your-business-website-why-and-how\/","title":{"rendered":"Monitoring The Performance Of Your Business Website &#8211; Why and How"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">According to <\/span><a href=\"https:\/\/www.internetlivestats.com\/total-number-of-websites\/\"><span style=\"font-weight: 400;\">Live Internet Statistics<\/span><\/a><span style=\"font-weight: 400;\"> 1,986,470, 700+ websites on the Internet. And the number is rising every second. By the time you finish reading this piece, the number of sites will have increased substantially.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now if you want web users to visit your website, you need to beat these 1 billion-plus websites. That, in a way, means that your website's performance should be better than the others.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Why does website performance matter?<br \/><\/span><span style=\"font-weight: 400;\">Why is <span data-sheets-root=\"1\" data-sheets-value=\"\" data-sheets-userformat=\"\">website performance monitoring important<\/span>?<br \/><\/span><span style=\"font-weight: 400;\">What metrics should I consider for <span data-sheets-root=\"1\" data-sheets-value=\"\" data-sheets-userformat=\"\">monitoring website performance?<br \/><\/span><\/span>How to proper web performance monitoring?<\/p>\n<p><span style=\"font-weight: 400;\">Find answers to all these questions right here. Read on.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">Why does website performance matter?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">According to the Rational Choice theory, which can be traced back to political economist Adam Smith, individuals weigh their options and choose the one that best serves their interest.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In the context of websites, it means that people are likely to visit the websites which they think will serve them the best results.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This choice depends on factors like:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span class=\"theme_subhead_h3\" style=\"font-weight: 400;\">Website ranking, <\/span><i><span style=\"font-weight: 400;\">The <\/span><\/i><a href=\"https:\/\/www.searchenginejournal.com\/google-first-page-clicks\/374516\/#close\"><i><span style=\"font-weight: 400;\">#1 result on Google SERPs has a 28.5% CTR<\/span><\/i><\/a><i><span style=\"font-weight: 400;\">. For the #2 and #3 search results, the CTR drops to 15% and 11% respectively.\u00a0<\/span><\/i><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Website load speed and <\/span><i><span style=\"font-weight: 400;\">Website conversion rates drop by an average of <\/span><\/i><a href=\"https:\/\/blog.hubspot.com\/marketing\/page-load-time-conversion-rates\"><i><span style=\"font-weight: 400;\">4.42% with the increase<\/span><\/i><\/a><i><span style=\"font-weight: 400;\"> of every second in website load time.<br \/><\/span><\/i><i>Also, the highest eCommerce conversion rates occur on websites with load speeds <\/i><a href=\"https:\/\/blog.hubspot.com\/marketing\/page-load-time-conversion-rates\"><i>between 0 to 2 seconds.<\/i><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span class=\"theme_subhead_h3\" style=\"font-weight: 400;\">Mobile Accessibility <\/span> <a href=\"https:\/\/www.socpub.com\/articles\/the-5-mobile-marketing-mistakes-infographic-14849\"><i><span style=\"font-weight: 400;\">57% of Internet users<\/span><\/i><\/a><i><\/i><span style=\"font-weight: 400;\"> say that they will not recommend a business that has a poorly-designed mobile site.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">If your website does not perform well on these parameters, it is unlikely to be preferred by the users.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To make sure your target audience converts into your website visitors and ultimately your loyal customers, website performance monitoring is important.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">Why is website performance monitoring important?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">\"<\/span><i><span style=\"font-weight: 400;\">Okay, I understand my website needs to perform well. But why do I need to keep monitoring website performance?\"<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">Your website is one of your most valuable business assets. And just like you need to calculate the ROI of other assets, you should have a <span data-sheets-root=\"1\" data-sheets-value=\"\" data-sheets-userformat=\"\">website performance monitor<\/span> too.<\/span><\/p>\n<p><span class=\"theme_subhead_h3\" style=\"font-weight: 400;\">This will help you:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Find problem areas<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understand how you can fix the issues and increase ROI on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify potential areas of improvement to enhance your website's user experience<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">But what metrics to consider?\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Simple metrics like traffic and visibility may not be as useful as they are made to be.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you have an eCommerce store, a lot of traffic might not be valuable, if it is unqualified. Metrics worth monitoring for you would be how many people add stuff to their carts and how many of them actually buy something from your eStore.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Below we will discuss 5 key metrics to consider for new-age <span data-sheets-root=\"1\" data-sheets-value=\"\" data-sheets-userformat=\"\">web performance monitoring<\/span>.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">Monitoring Website Performance \u2013 What metrics to consider?<\/span><\/h2>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">1. Website speed<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As mentioned earlier website speed is one thing that matters the most to people. It also affects website SEO and thus, has a direct impact on your rankings too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, with even the tiniest bit of change on your website, you should check how the site speed is being affected.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Changed an image on the home page and added a video instead? Check the speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Created a new page with cool gifs? Check the speed.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And if you notice an increase in the speed of your website, make sure you get it fixed by addressing the underlying factors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In fact, website speed is more important for people than other factors.<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-full wp-image-21113 aligncenter\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/09\/interface-features-importance.webp\" alt=\"interface features importance\" width=\"576\" height=\"381\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/09\/interface-features-importance-200x132.webp 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/09\/interface-features-importance-300x198.webp 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/09\/interface-features-importance-400x265.webp 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/09\/interface-features-importance.webp 576w\" sizes=\"(max-width: 576px) 100vw, 576px\" \/><\/p>\n<p style=\"text-align: center;\"><a href=\"https:\/\/www.websiteoptimization.com\/\"><span style=\"font-weight: 400;\">Source<\/span><\/a><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">2. Cross-browser performance<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">There are multiple web browsers available to users today. And these browsers have their own niche and geographical audience. So your website needs to display perfectly on all these browsers.<\/span><\/p>\n<p><i><span style=\"font-weight: 400;\">Is there a difference in <span data-sheets-root=\"1\" data-sheets-value=\"\" data-sheets-userformat=\"\">web performance monitoring for<\/span> different browsers?<\/span><\/i><\/p>\n<p><span style=\"font-weight: 400;\">You'd wish that was not true. But unfortunately, it is.\u00a0<\/span><\/p>\n<p><a href=\"https:\/\/ohmedia.ca\/pub\/images\/blog\/Why-Performance-Matters.pdf\"><span style=\"font-weight: 400;\">According to Gomez data<\/span><\/a><span style=\"font-weight: 400;\">, there is up to an 8-second difference in response times between the fastest and the slowest browsers.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, your <span data-sheets-root=\"1\" data-sheets-value=\"\" data-sheets-userformat=\"\">website performance monitor should talk about all browsers that your audience may use and not just the one that you use.\u00a0<\/span><\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">3. End-user's experience<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Testing your website in lab-like conditions with high-speed Internet and connectivity will eventually go in vain. Why? Because your users don't access your website in such perfect conditions.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">What matters is the actual end-user experience.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now how can you measure end-user experience?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">One simple way is to ask them via feedback surveys on your website.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Another way is for you to leverage session recordings and heatmaps (using tools like Microsoft Clarity).<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With these methods, you can understand how your website is actually performing for the end user.<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">4. Mobile Accessibility<\/span><\/h3>\n<p><a href=\"https:\/\/ohmedia.ca\/pub\/images\/blog\/Why-Performance-Matters.pdf\"><span style=\"font-weight: 400;\">According to a Gomez study<\/span><\/a><span style=\"font-weight: 400;\">, 58% of mobile users expect sites to load as fast (or faster) than they would on desktops.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And with the world going truly mobile, it would be detrimental to your business only if your website is not mobile responsive.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">As with browsers, you need to check mobile accessibility on various kinds of devices, including multiple operating systems and screen sizes.<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">5. Third-party performances<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">As websites in the 21st century are becoming more feature-loaded, it is obvious that more third-party integrations are being added.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But are those third-party integrations working perfectly? Are they bringing down your site's performance? Are they affecting your site's speed?<\/span><\/p>\n<p><span style=\"font-weight: 400;\">You might think you cannot do anything about the performance of third-party integrations, but to your users, the site is yours and you are the one responsible for it.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Thus, you should make sure that you check, monitor, and optimize the performance of third-party integrations on your website as well.\u00a0<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">6. Quantified business impact<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">You have done everything that was required on your website. Yet, you cannot see your website generating any leads or revenue. That's a major red flag for your website's performance.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">If your website is performing well on all the metrics and still not bringing in money for you, you need to look into the matter seriously. You could be targeting the wrong audience. Or the content might have been outdated or irrelevant. No matter what the issues are, you need to fix the issues. And that will happen only when you see what business impact your site is creating, in monetary terms.\u00a0<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">7. Competitor benchmarking<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Just like your business doesn't operate alone in a void, your website too has competitors. And you need to understand your site's performance with reference to the performance of your competitor's site.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Make sure you are benchmarking competitors' website metrics and then judging your own website.\u00a0\u00a0<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">8. Website uptime<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What good is a website if it is always down? To make sure that your website actually generates the desired results, you need to have a respectable uptime. Usually, hosting service provider claim to offer 99.9% uptime. But you need to check it for yourself.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Does that mean you should keep checking your website every minute? No there are third-party tools and services that notify you of website downtimes. With these, you can understand your website's uptime.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">Getting a high-performing website developed<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Most of the factors that we discussed above need to be taken care of during the design and development of the website. Though you should ensure continuous <span data-sheets-root=\"1\" data-sheets-value=\"\" data-sheets-userformat=\"\">web performance monitoring <\/span>for the aforementioned metrics, the highest impact is created right in the development phase.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you create a business website that stands strong on all these metrics and yields great ROI, here are a couple of guides you can check out.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\" https:\/\/synergytop.com\/blog\/blog\/how-to-create-a-high-performing-and-quick-loading-business-website\/\"><span style=\"font-weight: 400;\">How to create a high-performing and fast-loading business website?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\" https:\/\/synergytop.com\/blog\/blog\/how-to-boost-the-roi-of-your-business-website\/\"><span style=\"font-weight: 400;\">How to boost the ROI of your business website?<\/span><\/a><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><a href=\" https:\/\/synergytop.com\/blog\/blog\/top-10-ways-to-make-your-ecommerce-website-faster\/\"><span style=\"font-weight: 400;\">10 ways to make your eCommerce website faster<\/span><\/a><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Need expert one-on-one consultation? <\/span><span style=\"font-weight: 400;\">Connect with our <a href=\"http:\/\/synergytop.com\/services\/web-development\/\"><strong>web design and development experts<\/strong><\/a> today!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":21118,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1502,54],"tags":[2620,7615,7616,7619,1964,6601,6600,7611,6957,5665,5668,7617,2655,7156,7618,7610,7609,7356,5669,1093,5670,1086,5671,389,1090,7353,6602,4994,5672,5666,7612,6958,7157,7355,7155,7613,5667,7607,7606,7608,7354,7614],"class_list":["post-21112","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-web-development","category-web-techonology","tag-best-web-development-company-in-usa","tag-best-wordpress-speed-optimization-service","tag-best-wordpress-speed-optimization-services","tag-boost-your-page-speed","tag-custom-web-development-services","tag-how-to-improve-page-performance","tag-how-to-increase-website-performance","tag-magento-speed-optimization-services","tag-monitor-website-performance","tag-monitoring-the-performance-of-your-business-website","tag-monitoring-the-performance-of-your-website","tag-online-website-speed-optimization-services","tag-optimize-your-website-speed","tag-page-speed-optimization","tag-page-speed-optimization-services","tag-shopify-site-speed-optimization","tag-site-performance-optimization","tag-site-speed-optimization","tag-top-web-developers-in-united-states","tag-web-development-services-california","tag-web-development-services-los-altos","tag-web-development-services-los-angeles","tag-web-development-services-new-jersey","tag-web-development-services-new-york","tag-web-development-services-usa","tag-web-performance-optimization","tag-web-performance-optimization-techniques","tag-website-design-development-services","tag-website-development-programming-services","tag-website-monitoring-solutions","tag-website-page-speed-optimization-services","tag-website-performance-monitoring","tag-website-performance-optimization","tag-website-performance-optimization-services","tag-website-speed-optimization","tag-website-speed-optimization-services","tag-why-is-website-monitoring-important-for-a-business","tag-wordpress-page-speed-optimization","tag-wordpress-performance-optimization","tag-wordpress-site-speed-optimization","tag-wordpress-speed-and-performance-optimization","tag-wordpress-speed-optimization-service"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/21112","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/comments?post=21112"}],"version-history":[{"count":5,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/21112\/revisions"}],"predecessor-version":[{"id":39224,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/21112\/revisions\/39224"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media\/21118"}],"wp:attachment":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media?parent=21112"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/categories?post=21112"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/tags?post=21112"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}