{"id":20582,"date":"2022-08-22T06:00:30","date_gmt":"2022-08-22T13:00:30","guid":{"rendered":"https:\/\/synergytop.com\/blog\/?p=20582"},"modified":"2023-05-10T03:56:01","modified_gmt":"2023-05-10T10:56:01","slug":"googles-new-helpful-content-algorithm-update","status":"publish","type":"post","link":"https:\/\/synergytop.com\/blog\/googles-new-helpful-content-algorithm-update\/","title":{"rendered":"Latest In The World Of SEO: Google\u2019s NEW \u201cHelpful Content\u201d Algorithm Update. Everything You Need To Know"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">On August 18, 2022, Google took to <\/span><a href=\"https:\/\/twitter.com\/searchliaison\/status\/1560299457442357249\"><span style=\"font-weight: 400;\">Twitter<\/span><\/a><span style=\"font-weight: 400;\"> to announce its latest \u201chelpful content\u201d algorithm update.<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20584 size-full\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1.webp\" alt=\"Helpful Content Algorithm Update\" width=\"1920\" height=\"1080\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-200x113.webp 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-300x169.webp 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-400x225.webp 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-600x338.webp 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-768x432.webp 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-800x450.webp 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-1024x576.webp 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-1200x675.webp 1200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1-1536x864.webp 1536w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/1.webp 1920w\" sizes=\"(max-width: 1920px) 100vw, 1920px\" \/><\/p>\n<p><em><span style=\"font-weight: 400;\">What\u2019s the update about?<br \/>\n<\/span><\/em><em><span style=\"font-weight: 400;\">How will it affect your website?<br \/>\n<\/span><\/em><em><span style=\"font-weight: 400;\">What can you do to avoid negative effects?<\/span><\/em><\/p>\n<p><span style=\"font-weight: 400;\">Find answers to all the questions right here.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">What is Google&#8217;s Helpful Content algorithm update?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Google has always worked to ensure that its end-users &#8211; the searchers &#8211; get access to good quality and helpful content.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In a bid to further improve the experience for the users, <strong>Google\u2019s latest Helpful Content update<\/strong> will &#8211;\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Boost content that is written for the people<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Devalue content that is written for just search engine optimization<\/span><\/li>\n<\/ul>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">This means:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Low-quality content, which doesn\u2019t contain much value is only filled with fluff content and only keywords will see a drop in rankings.<\/span><\/li>\n<li aria-level=\"1\">Automatically generated content that aims to manipulate search engines will suffer ranking drops.<\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Helpful content, which is useful for the users will not face any issues.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">The new update has also introduced a new \u201cranking signal\u201d which will be used for ranking pages on Search Engine Result Pages (SERPs).\u00a0<\/span><\/p>\n<p>The Helpful Content algorithm update has come after the <a href=\"https:\/\/googleblog.blogspot.com\/2011\/02\/finding-more-high-quality-sites-in.html\">Panda update<\/a> and seems to be in line with its goal of rewarding websites with high-quality content.<\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">What sites\/web pages will be affected by the Helpful Content update?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Before the Helpful Content update was announced, Google also announced a Product Review update. The latter affected only a certain type of pages, but this update is termed <\/span><b>\u201csitewide\u201d.<\/b><\/p>\n<p><span style=\"font-weight: 400;\">This means all websites and web pages are likely to be affected by this update.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, if your website\/web pages have helpful content written for people and not search engines, the update is unlikely to affect you.\u00a0<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">When will this update come into effect?<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">According to Google\u2019s tweet, the update will roll out next week, which means you will start seeing the impact from August 22, 2022.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That means even though Google gave webmasters a heads-up, there isn\u2019t much time for them to take any action. The counterargument for that complaint is that all content on the web should have been written keeping real people in mind in the first place.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So those who have paid attention to Google\u2019s guidelines for creating content, wouldn\u2019t have to worry much anyway.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">\u201cMy website is affected by the Helpful Content update. What can I do?\u201d<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">If you see that your website is being affected by the Helpful Content update, there\u2019s just one thing that you can do.<\/span><\/p>\n<p><strong>And that is to remove the \u201cunhelpful content\u201d from your website.<\/strong><\/p>\n<p><span style=\"font-weight: 400;\">Wondering how fast will that help you regain rankings? Here\u2019s what Google says in that regard &#8211;\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20585 size-fusion-600\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-600x199.webp\" alt=\"Google Helpful Content Update\" width=\"600\" height=\"199\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-200x66.webp 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-300x100.webp 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-400x133.webp 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-600x199.webp 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-768x255.webp 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-800x266.webp 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-1024x340.webp 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-1200x399.webp 1200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161-1536x510.webp 1536w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1-e1661154130161.webp 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><a href=\"https:\/\/developers.google.com\/search\/blog\/2022\/08\/helpful-content-update\"><span style=\"font-weight: 400;\">Check out Google\u2019s blog on the Helpful Content update here.<\/span><\/a><\/p>\n<p><span style=\"font-weight: 400;\">So we can say that it might take some time to see the effect, but you can rest assured that if you correct your content, the negative impact will go away.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Here\u2019s what else we know about the update yet.\u00a0<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The update is automated and no manual action will be taken.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The update will affect only English language content for now. Though there are plans to extend the update to other languages too.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">The classifier will keep getting updates in the upcoming months and thus, people-first content will likely see more and more boosts, while SEO-first content will be devalued.<\/span><\/li>\n<li aria-level=\"1\">Google still recommends using its <a href=\"https:\/\/developers.google.com\/search\/docs\/beginner\/seo-starter-guide\">SEO best practices and guides<\/a> for creating and publishing content.<\/li>\n<\/ol>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">The way forward\u2026<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">That\u2019s all the information we have about Google\u2019s Helpful Content update till now. Stay tuned to learn more about the update and its effects.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Want to avoid getting affected by such updates? Get <\/span><strong><a href=\" https:\/\/synergytop.com\/blog\/services\/digital-marketing-services\/content-marketing\/\">quality content writing services<\/a><\/strong><span style=\"font-weight: 400;\"> to ensure your website has \u201chelpful content\u201d today.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SynergyTop offers one-stop content writing services, which include:<\/span><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Original plagiarism-free content, written with your target audience in mind.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Appropriate use of keyword optimization to boost rankings without inviting penalties.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content created by subject matter experts with language proficiency.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Content available for website blogs, social media posts, newsletters, email campaigns, ebooks, and more.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Dedicated content writers to ensure that your project gets the priority it deserves.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Not just writing, but our team can also offer <\/span><span style=\"font-weight: 400;\">content marketing<\/span><span style=\"font-weight: 400;\"> and 360-degree <\/span><strong><a href=\" https:\/\/synergytop.com\/blog\/services\/digital-marketing-services\/\">digital marketing services<\/a><\/strong><span style=\"font-weight: 400;\">, all under one roof.\u00a0<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Get started today!<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":20591,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,1141],"tags":[5376,5373,2190,6968,5369,5367,5368,5371,5375,5372,5374,5377,5379,5382,5381,5380,5378,6969,5370],"class_list":["post-20582","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-digital-marketing","tag-content-algorithm-update","tag-content-update-2022","tag-content-writing-services","tag-google-helpful-content-update-2022","tag-googles-helpful-content-update-what-should-we-expect","tag-googles-new-helpful-content-algorithm-update","tag-helpful-content-algorithm-update","tag-helpful-content-update","tag-helpful-content-update-august-2022","tag-new-google-helpful-content-update","tag-newest-helpful-content-algorithm-update-by-google","tag-quality-content-writing-services","tag-quality-content-writing-services-california","tag-quality-content-writing-services-new-jersey","tag-quality-content-writing-services-new-york","tag-quality-content-writing-services-san-diego","tag-quality-content-writing-services-usa","tag-what-is-google-helpful-content-update-2022","tag-what-is-helpful-content-according-to-google"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/20582","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/comments?post=20582"}],"version-history":[{"count":3,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/20582\/revisions"}],"predecessor-version":[{"id":25348,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/20582\/revisions\/25348"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media\/20591"}],"wp:attachment":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media?parent=20582"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/categories?post=20582"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/tags?post=20582"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}