{"id":20426,"date":"2022-08-16T03:42:39","date_gmt":"2022-08-16T10:42:39","guid":{"rendered":"https:\/\/synergytop.com\/blog\/?p=20426"},"modified":"2026-03-30T06:34:47","modified_gmt":"2026-03-30T13:34:47","slug":"how-to-select-the-right-platform-for-your-business-website","status":"publish","type":"post","link":"https:\/\/synergytop.com\/blog\/how-to-select-the-right-platform-for-your-business-website\/","title":{"rendered":"How To Select The Right Platform For Your Business Website"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Your <strong>business website<\/strong> is your address on the Internet. A place where your customers and prospects can find you. Much like building a place that you can call home, you need to be very careful about building your website too.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">And it all starts with the foundation &#8211; the platform on which your website is built. Everything that you need from your website and everything that ultimately follows &#8211; the look and feel of your website, its customization abilities, the final results that you get from your website &#8211; depend on the <strong>core website technology or platform<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now, there are several hundreds of platforms, if not more, that you can use for building your website. Can you try them all before finalizing one? Absolutely not.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s why you need to streamline your options. That would ensure that you don\u2019t waste your time and still get the right solution.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So here, based on my 20+ years of experience in building websites for clients from across the globe, I have listed a simple 3-step process that you can follow to find the right <strong>website development platform<\/strong> for your business.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20427 size-fusion-600\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-600x338.webp\" alt=\"choose website platform\" width=\"600\" height=\"338\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-200x113.webp 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-300x169.webp 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-400x225.webp 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-600x338.webp 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-768x432.webp 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-800x450.webp 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1024x576.webp 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1200x675.webp 1200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2-1536x864.webp 1536w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/2.webp 1920w\" sizes=\"(max-width: 600px) 100vw, 600px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Read on.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">Step 1 &#8211; List Down Your Requirements and Eliminate Options That Don\u2019t Meet Your Needs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are several platforms and technologies that you can use for building a website. And you cannot, of course, try out all of them. The simplest way to streamline your options is to first list down your requirements and then eliminate the options that don\u2019t meet your needs.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For example, if you are looking to build a website that will eventually evolve into an eCommerce store, a platform with mediocre or non-existent eCommerce functionality isn\u2019t ideal.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Similarly, if you have a budget that you need to adhere to, platforms that come at greater costs or technologies for which developers are expensive can be eliminated.\u00a0<\/span><\/p>\n<h3 class=\"theme_subhead_h3\">Other factors that can help you cut down options include:<\/h3>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Level of customization<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO-friendliness<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Security functionalities<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Support availability<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Managed Hosting<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Based on all these factors, you can remove the options which don\u2019t meet your key needs.\u00a0<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">Step 2 &#8211; Compare and Contrast The Options Based On These 5 Key Parameters<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Once you have streamlined options, you should ideally be left with no more than 10 platforms\/technologies. Now it is time to compare and contrast these 10 options based on the following 5 parameters.<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">1. Ease of Use<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Even if you are <strong>hiring a web developer<\/strong> for your website building needs, you should consider ease of use. This is important especially if you plan on managing the website yourself later on or having your non-technical team push regular content on the site.\u00a0<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">2. Pricing<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Considering the cost is something that goes without saying. And open-source options are the best bets in my view. You save on the platform fee and you also get the flexibility to change hosting providers as per your budgetary needs.\u00a0<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">3. Customization Capabilities<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">If a platform has a lot of beautiful templates, you might be tempted to pick that.\u00a0 But consider this: If the templates have a limited scope for customization, you might not be able to build a website with a look and feel that is unique to your brand. Thus, the wider the customization scope, the better it is.<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">4. Support Availability<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">Having support for your website-building platform is always a plus. And open-source options lack that. But here there are two things that you need to pay attention to. One, if you have dedicated developers or a website development company, they can be your go-to people for website-related tech support. Also, a wide community for that platform can also come to your aid. So don\u2019t just consider platform support but developers and community as well.<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">5. SEO-friendliness<\/span><\/h3>\n<p><span style=\"font-weight: 400;\">What\u2019s the purpose of a website that people cannot see? That\u2019s why search engine optimization is important. You need to make sure your website is inherently SEO-friendly and offers the right tools, plugins, and integrations to ensure proper <a href=\"https:\/\/synergytop.com\/services\/digital-marketing-services\/seo\/\"><strong>search engine optimization<\/strong><\/a>.<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">Step 3 &#8211; Experiment and Explore Your Top 3 Options<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Based on the previously-mentioned factors, you can score the top 10 platforms that you have considered. Once you have your top 3, you should talk to experts and discuss with them the pros and cons of the platforms\/technologies.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With expert opinion, you will be able to find the platform that best meets your needs<\/span><span style=\"font-weight: 400;\">.<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">3 No-Fail Platforms For Your Business Website<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With 20+ years of experience in the IT field and 8+ years of running a <a href=\"https:\/\/synergytop.com\/services\/website-development\/\"><strong>website design and development company<\/strong><\/a>, I have worked with 50+ website-building platforms. And here are my top 3 picks for building your website &#8211;<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-20429 size-fusion-400\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-400x225.webp\" alt=\"WordPress React Shopify\" width=\"400\" height=\"225\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-200x113.webp 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-300x169.webp 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-400x225.webp 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-600x338.webp 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-768x432.webp 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-800x450.webp 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-1024x576.webp 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-1200x675.webp 1200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3-1536x864.webp 1536w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/08\/3.webp 1920w\" sizes=\"(max-width: 400px) 100vw, 400px\" \/><\/p>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/wordpress.org\/\">WordPress<\/a> &#8211; A no-fuss CMS suitable for startups and SMEs<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/reactjs.org\/\">React<\/a> &#8211; A dependable solution to ensure web app-like functionalities for enterprise need<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\"><a href=\"https:\/\/www.shopify.com\/\">Shopify<\/a> &#8211; A customizable platform for eCommerce-centric businesses<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">All you need to create a functional, beautiful, secure, scalable, and stable website with either of these solutions is a dedicated developer.<\/span><\/p>\n<h2 class=\"theme_subhead\"><span style=\"font-weight: 400;\">SynergyTop &#8211; A One-Stop Destination For Your Website Design and Development Needs<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">No matter what technology to choose as the base of your website or what niche you serve, our team of <strong>web designers and developers<\/strong> can help you materialize your dreams.<\/span><\/p>\n<h3 class=\"theme_subhead_h3\"><span style=\"font-weight: 400;\">With SynergyTop, you get:<\/span><\/h3>\n<ol>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">End-to-end website development including design, wireframing, development, and post-launch support.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Experts with a minimum of 3 years of hands-on experience with web design and development.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">100% maintenance and security support.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">SEO-friendly website design and development.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Easy monthly digital marketing plans to ensure visibility, traffic, and conversions on your website.<\/span><\/li>\n<\/ol>\n<p><span style=\"font-weight: 400;\">Ready to get your website built? Schedule a consultation with our team to discuss platform options and get the process started soon.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":20431,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[266,5395,1502,54,1376],"tags":[1863,5342,5314,5316,1964,2259,1279,5345,5317,6970,5320,5322,5319,5315,2901,4811,5344,1938,2920,5323,5321,5318,151,5324,1945,1221,1092,5325,1085,1223,1089,5340,6613,1210,5343,1209,5341],"class_list":["post-20426","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-ecommerce","category-software-development","category-web-development","category-web-techonology","category-wordpress","tag-best-web-development-company","tag-best-website-development-service-provider","tag-business-website","tag-choosing-a-website-platform-for-your-business","tag-custom-web-development-services","tag-ecommerce-development-services","tag-ecommerce-web-design-san-diego","tag-high-performing-website","tag-how-do-i-choose-a-business-website","tag-how-to-choose-the-right-website-platform","tag-how-to-choose-your-website-platform","tag-how-to-define-the-best-platform-for-your-website","tag-how-to-pick-a-web-platform-for-your-business","tag-how-to-select-the-right-platform-for-your-business-website","tag-key-steps-to-building-a-great-small-business-website","tag-magento-ecommerce-development","tag-professional-web-design-company","tag-professional-web-development-company","tag-professional-web-development-services","tag-selecting-for-right-platform-for-business-website","tag-things-to-consider-when-selecting-a-website-platform","tag-ultimate-guide-to-choosing-the-right-website-platform","tag-web-development","tag-web-development-business-ideas","tag-web-development-companies","tag-web-development-company","tag-web-development-company-california","tag-web-development-company-los-altos","tag-web-development-company-los-angeles","tag-web-development-company-san-diego","tag-web-development-company-usa","tag-web-development-partner","tag-web-development-services-in-usa","tag-website-development-company","tag-website-development-company-website","tag-website-development-services","tag-wordpress-customization-and-maintenance-services"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/20426","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/comments?post=20426"}],"version-history":[{"count":5,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/20426\/revisions"}],"predecessor-version":[{"id":42821,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/20426\/revisions\/42821"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media\/20431"}],"wp:attachment":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media?parent=20426"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/categories?post=20426"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/tags?post=20426"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}