{"id":18870,"date":"2022-04-10T10:20:16","date_gmt":"2022-04-10T17:20:16","guid":{"rendered":"https:\/\/synergytop.com\/blog\/?p=18870"},"modified":"2023-07-27T02:35:13","modified_gmt":"2023-07-27T09:35:13","slug":"why-is-ui-ux-design-important-for-brand-building","status":"publish","type":"post","link":"https:\/\/synergytop.com\/blog\/why-is-ui-ux-design-important-for-brand-building\/","title":{"rendered":"Why is UI\/UX Design Important For Brand Building?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Consistently investing in branding can lead to a <\/span><a href=\"https:\/\/techjury.net\/blog\/branding-statistics\/#gref\"><span style=\"font-weight: 400;\">23%<\/span><\/a><span style=\"font-weight: 400;\"> increase in revenue.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, companies with stronger branding have seen a <\/span><a href=\"https:\/\/startupbonsai.com\/branding-statistics\/\"><span style=\"font-weight: 400;\">43%<\/span><\/a><span style=\"font-weight: 400;\"> drop in their hiring costs<\/span><\/p>\n<p><img decoding=\"async\" class=\"size-medium wp-image-18879 aligncenter\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-300x300.png\" alt=\"Branding\" width=\"300\" height=\"300\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-66x66.png 66w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-150x150.png 150w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-200x200.png 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-300x300.png 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-400x400.png 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-600x600.png 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-768x768.png 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-800x800.png 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding-1024x1024.png 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Branding.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The numbers clearly showcase the importance of creating a powerful brand for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">With the Internet becoming the primary playground for businesses, it is important that you <strong>build your brand<\/strong> not just offline, but also online. And the process of online business brand building is centred around your business website.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">This means your website\u2019s UI\/UX design is also a key element of brand building. Thus, you should invest in dedicated <strong>web design services<\/strong> to get seamless user interfaces and a mesmerizing user experience on your website which will help build a strong brand online.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">In this article, we will discuss:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">What is UI\/UX design?<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Why is UI\/UX design important for brand building?<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">Let\u2019s get started.<\/span><\/p>\n<h2 style=\"text-align: left;\"><span style=\"font-weight: 400;\">What is UI\/UX design?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-18880\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-300x300.png\" alt=\"UI UX Design\" width=\"300\" height=\"300\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-66x66.png 66w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-150x150.png 150w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-200x200.png 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-300x300.png 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-400x400.png 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-600x600.png 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-768x768.png 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-800x800.png 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design-1024x1024.png 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/UI-UX-Design.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Anything on a website or mobile app that the user interacts or engages with is called the user interface. These interfaces are the points of contact between your customers and your brand. The experience through these touchpoints, called user experience is extremely important.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The user interface design and the consequent experience can make or break your brand. This brings us to\u2026<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Why is UI\/UX design important for brand building?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Here are a couple of statistics to show how important UI\/UX design is for building your business brand:<\/span><\/p>\n<ul>\n<li><strong><a href=\"https:\/\/cxl.com\/blog\/first-impressions-matter-the-importance-of-great-visual-design\/#:~:text=First%20impressions%20are%2094%25%20design%20related.\">94%<\/a> of first impressions are based on design.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">First impressions matter a lot. When it comes to your business website and brand, a good first impression could mean scope for conversions in the future. A bad first impression, on the other hand, could mean that your potential clients will straightaway go to your competitors.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Data suggests that 94% of first impressions are based on design. With that, we can infer that if your website is not designed right, there is a huge chance that your brand\u2019s first impression would be less than ideal.\u00a0<\/span><\/p>\n<ul>\n<li><strong>You can see a <a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\">200%<\/a> increase in website conversions with proper UI design and a <a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\">400%<\/a> increase with proper UX design.\u00a0<\/strong><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">This means if you are not investing in website design and not focusing on proper UI and UX design, you are losing out on conversion opportunities.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Every time people visit your website and then leave without converting, your business image deteriorates. People start associating your brand with less-than-satisfactory experiences. It is important to note here that on average one dissatisfied customer\/visitor is likely to share his\/her negative experience with 15 people.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Furthermore, <strong>UI\/UX design<\/strong> is also known to boost sales and customer retention. It can be proved with the following set of statistics:<\/span><\/p>\n<ul>\n<li><span style=\"font-weight: 400;\">Unpleasant website experiences, emanating from design issues, are a reason for the churn of <\/span><a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\"><span style=\"font-weight: 400;\">67%<\/span><\/a><span style=\"font-weight: 400;\"> of customers.<\/span><\/li>\n<li><span style=\"font-weight: 400;\">Poor site experience, caused by not focusing your attention on user experience design can make <\/span><a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\"><span style=\"font-weight: 400;\">70%<\/span><\/a><span style=\"font-weight: 400;\"> of customers abandon purchases.<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">What\u2019s more important is that your customers too want you to invest in proper design.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">How can we say that?<\/span><\/p>\n<ul>\n<li><a href=\"https:\/\/elementor.com\/blog\/web-design-statistics\/\"><span style=\"font-weight: 400;\">50%<\/span><\/a><span style=\"font-weight: 400;\"> of customers say that brands should focus on their web design.<\/span><\/li>\n<li><a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\"><span style=\"font-weight: 400;\">8 out of 10<\/span><\/a><span style=\"font-weight: 400;\"> customers are willing to pay more for better customer experiences.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Get Started Today<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">With that, it is clear that you need to begin leveraging proper UI\/UX to build a strong digital brand for your business.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, user experience design has a <\/span><a href=\"https:\/\/www.intechnic.com\/blog\/100-ux-statistics-every-user-experience-professional-needs-to-know\/\"><span style=\"font-weight: 400;\">9,900%<\/span><\/a><span style=\"font-weight: 400;\"> ROI, which means for every dollar you invest in UX design, you can expect to make $100.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Now your next step should be to hire <\/span><strong>UI\/UX designers<\/strong><span style=\"font-weight: 400;\">.\u00a0<\/span><\/p>\n<p><img decoding=\"async\" class=\"aligncenter size-medium wp-image-18881\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-300x300.png\" alt=\"Ui UX designers\" width=\"300\" height=\"300\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-66x66.png 66w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-150x150.png 150w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-200x200.png 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-300x300.png 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-400x400.png 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-600x600.png 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-768x768.png 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-800x800.png 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers-1024x1024.png 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/04\/Ui-UX-designers.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Our team of expert designers who are skilled in user interface and user experience design can come to your aid. They have years of hands-on experience and have delivered successful results in the past and can deliver similar outcomes for you too.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Explore our <\/span><a href=\" https:\/\/synergytop.com\/blog\/services\/ui-ux-design\"><span style=\"font-weight: 400;\"><strong>UI\/UX design services<\/strong><\/span><\/a> <span style=\"font-weight: 400;\">here<\/span><span style=\"font-weight: 400;\"> and <\/span><span style=\"font-weight: 400;\">request a quote<\/span><span style=\"font-weight: 400;\"> today.\u00a0<\/span><\/p>\n<p><b>About SynergyTop<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SynergyTop is a San Diego-based digital commerce company with a team of 50+ professionals delivering custom web, mobile, eCommerce, and software development services. We also extend digital marketing, WordPress maintenance, and ERP implementation services. It is our 100% dedication, use of cutting-edge technologies, and deep domain experience that have helped us become the first choice of our clients who were looking for reliable and result-oriented technology-related services.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":18882,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,3,54],"tags":[3615,2751,2771,6077,6072,6071,1940,6653,3622,3625,2763,3623,3624,3648,1679,2765,2764,3647,2749,2756,2759,2760,2757,3620,6076,2753,1944,3646,3649,3650,2761,3621,2772,3619,3618,3614,2770,3616,2768,2766,2750,3617,2734,2739,2738,2735,2752,2762,2720,2723,2721,2722,3644,3645,3613,2748,3643,2754,2769,2767,3128,1200,6319,6078,6073,6075,6074,6654,6652,2747,2755,2758],"class_list":["post-18870","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-design","category-web-techonology","tag-affordable-web-design-and-development-agency-in-san-diego","tag-benefits-of-ui-ux-design","tag-best-ui-ux-design-company","tag-best-web-design-firm","tag-best-website-design-company-in-usa","tag-best-website-design-services","tag-corporate-website-design","tag-custom-web-design-solutions","tag-front-end-development-company","tag-front-end-development-company-in-usa","tag-front-end-development-services","tag-front-end-development-services-california","tag-front-end-development-services-company-usa","tag-front-end-web-developer","tag-front-end-development","tag-front-end-development-services-san-diego","tag-front-end-development-services-usa","tag-frontend-designing-services-san-diego","tag-how-important-is-uiux-design-for-business-success","tag-how-ui-ux-design-can-help-your-brand","tag-importance-of-ui-ux-design","tag-importance-of-ui-ux-design-for-web-development","tag-importance-of-ui-ux-in-your-business-success","tag-innovative-ui-ux-designing-services-in-california","tag-leading-website-design-company-in-san-diego","tag-maintaining-consistent-branding-through-design","tag-professional-web-design-services","tag-san-diego-ui-ux-web-design-agency","tag-san-diego-web-design-and-development-company","tag-san-diego-web-development-and-design","tag-significance-of-ui-ux-design-in-mobile-applications","tag-top-5-ui-ux-design-agencies-in-los-angeles","tag-top-ui-design-agency-in-usa","tag-top-ui-ux-design-agency-in-california","tag-top-ux-designers-in-california","tag-top-ux-designers-in-san-diego","tag-top-ux-designers-in-the-united-states","tag-top-website-design-and-development-company","tag-ui-and-ux-design-services","tag-ui-testing","tag-ui-ux-design","tag-ui-ux-design-agency-in-california","tag-ui-ux-design-company","tag-ui-ux-design-company-los-altos","tag-ui-ux-design-company-los-angeles","tag-ui-ux-design-company-usa","tag-ui-ux-design-for-brand-marketing","tag-ui-ux-design-los-angeles","tag-ui-ux-design-services","tag-ui-ux-design-services-california","tag-ui-ux-design-services-san-diego","tag-ui-ux-design-services-usa","tag-ui-ux-designing-san-diego","tag-ui-ux-designing-services-san-diego","tag-ui-ux-development-services-san-diego","tag-ui-ux-design-important-for-brand-building","tag-ui-ux-designer-san-diego","tag-uiux-services","tag-ux-design-services","tag-ux-ui-design-and-consulting-services","tag-web-design-and-development","tag-web-design-services","tag-web-design-services-for-small-business","tag-web-designing-firm","tag-website-design-company","tag-website-design-company-california","tag-website-design-company-usa","tag-website-designer-online","tag-website-designing-services","tag-why-is-ui-ux-design-important-for-brand-building","tag-why-ui-ux-is-important-for-your-business","tag-why-user-experience-is-important-to-branding"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/18870","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/comments?post=18870"}],"version-history":[{"count":5,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/18870\/revisions"}],"predecessor-version":[{"id":18897,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/18870\/revisions\/18897"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media\/18882"}],"wp:attachment":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media?parent=18870"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/categories?post=18870"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/tags?post=18870"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}