{"id":17951,"date":"2022-03-14T00:31:14","date_gmt":"2022-03-14T07:31:14","guid":{"rendered":"https:\/\/synergytop.com\/blog\/?p=17951"},"modified":"2023-07-27T02:37:41","modified_gmt":"2023-07-27T09:37:41","slug":"seo-content-gap-analysis-what-why-and-how","status":"publish","type":"post","link":"https:\/\/synergytop.com\/blog\/seo-content-gap-analysis-what-why-and-how\/","title":{"rendered":"SEO Content Gap Analysis &#8211; What, Why, and How"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><span style=\"font-weight: 400;\">Did you know that content marketing costs <\/span><a href=\"https:\/\/neilpatel.com\/blog\/38-content-marketing-stats-that-every-marketer-needs-to-know\/\"><span style=\"font-weight: 400;\">62%<\/span><\/a><span style=\"font-weight: 400;\"> less than traditional marketing? And yet it yields <\/span><a href=\"https:\/\/neilpatel.com\/blog\/38-content-marketing-stats-that-every-marketer-needs-to-know\/\"><span style=\"font-weight: 400;\">3X<\/span><\/a><span style=\"font-weight: 400;\"> leads.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">So if you are not paying adequate attention to the content on your website or not marketing it through various channels you are missing out a lot.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Also, if you are not analyzing and fixing the SEO gaps in your content, you are letting your competitors take the lead.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">To help you avoid that, in this guide, we will be walking you through the basics of <strong>SEO content gap analysis<\/strong>.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">The guide will cover:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">What is a content gap analysis?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Importance of content gap analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">How is content gap analysis related to SEO?<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Two main ways to carry out a content gap analysis<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">3 SEO content gap analysis tips from experts<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Getting started with content gap analysis<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">What Is A Content Gap Analysis?<\/span><\/h2>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17952 size-medium\" title=\"Content gap analysis\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-300x300.png\" alt=\"Content gap analysis\" width=\"300\" height=\"300\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-66x66.png 66w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-150x150.png 150w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-200x200.png 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-300x300.png 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-400x400.png 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-600x600.png 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-768x768.png 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-800x800.png 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap-1024x1024.png 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Content-gap.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">The process of analyzing and auditing your existing content to find gaps or opportunities for improvement is called content gap analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Content gap analysis aims to:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Increase traffic on your website<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Converting more leads into clients<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Offering more value to your audience<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">With content gap analysis you can find how to update your old content and what new content assets to create in order to stay competitive.<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Importance Of Content Gap Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">The primary reason why content gap analysis is important for your business is that it helps improve content performance. How? By boosting SEO and encouraging social sharing. If done right, content gap analysis can also help you boost conversions and audience satisfaction with the information\/content you are offering.\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">How Is Content Gap Analysis Related To SEO?<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content gap analysis can lead to two outcomes:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Updation of current content to make it more relevant to your target audience<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Creation of new content assets to target the needs of your prospective customers<\/span><\/li>\n<\/ul>\n<p><span style=\"font-weight: 400;\">And during the content updating and creation process, you can also identify keywords that you are not optimizing for or targeting. You\u2019d also be able to identify low and high-performing keywords along with the keywords that your competitors rank for, but you don\u2019t.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">By focusing your attention on these keywords, you can <strong>boost your SERP rankings<\/strong> for some keywords and also start ranking for keywords that you may have previously ignored.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">That\u2019s how content gap analysis is closely related to SEO.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">A <strong><a href=\" https:\/\/synergytop.com\/blog\/services\/digital-marketing-services\/seo\/\">professional SEO company<\/a><\/strong>, like us at SynergyTop, can carry out comprehensive content audits and help you find SEO content gaps. Our team can also offer custom content creation services and search engine optimization, which can help you bridge the SEO content gaps and get more out of your SEO and content marketing efforts.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our SEO and <strong><a href=\" https:\/\/synergytop.com\/blog\/services\/digital-marketing-services\/content-marketing\/\">content marketing services<\/a><\/strong> and <a href=\" https:\/\/synergytop.com\/blog\/lets-us-talk\/\">request a quote today<\/a>!\u00a0<\/span><\/p>\n<h2><span style=\"font-weight: 400;\">Two Ways To Carry Out SEO Content Gap Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">There are two ways of carrying out <strong>SEO content gap analysis<\/strong><\/span><\/p>\n<h3><span style=\"font-weight: 400;\">1. Competition-based content gap analysis<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17953 size-medium\" title=\"Competitor Analysis\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-300x300.png\" alt=\"Competitor Analysis\" width=\"300\" height=\"300\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-66x66.png 66w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-150x150.png 150w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-200x200.png 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-300x300.png 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-400x400.png 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-600x600.png 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-768x768.png 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-800x800.png 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis-1024x1024.png 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/Competitor-Analysis.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Checking what your competitors are doing and you aren\u2019t is the easiest and quickest way to carry out a content gap analysis.<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start by finding the keywords on which your website ranks.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Then conduct a <strong>competitor analysis<\/strong> and find keywords for which your competitors\u2019 domains rank.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Compare the two keyword lists and identify the competitor keywords for which you do not rank.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Pick relevant keywords from that list. Eliminate branded keywords and keywords related to services\/products that you do not offer.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Update your existing content or create new content targeting the relevant competitor keywords for which your website does not rank.\u00a0<\/span><\/li>\n<\/ul>\n<h3><span style=\"font-weight: 400;\">2. Market-based content gap analysis<\/span><\/h3>\n<p><img decoding=\"async\" class=\"aligncenter wp-image-17954 size-medium\" title=\"SEO content gap analysis\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-300x300.png\" alt=\"SEO content gap analysis\" width=\"300\" height=\"300\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-66x66.png 66w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-150x150.png 150w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-200x200.png 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-300x300.png 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-400x400.png 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-600x600.png 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-768x768.png 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-800x800.png 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis-1024x1024.png 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2022\/03\/SEO-content-gap-analysis.png 1080w\" sizes=\"(max-width: 300px) 100vw, 300px\" \/><\/p>\n<p><span style=\"font-weight: 400;\">Finding content gaps between what your competitors are doing and what you are doing is not always enough. There may be some keywords that even your competitors are missing out on. And you can target those keywords in your content by carrying out a market-based content gap analysis.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">For that, you\u2019d have to carry out more raw and real keyword research.\u00a0<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Start by clearly identifying your audience and understanding their needs and wants.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Conduct comprehensive keyword research to find what topics your audience is searching for.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify queries related to your business or niche.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Identify the queries that are not targeted in your current content.<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Target those keywords by either updating your old content or creating new content.\u00a0<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">3 SEO Content Gap Analysis Tips From Experts<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">Content gap analysis is a detailed, lengthy, and continuous process. Hiring experts on board is important to get the desired results in a cost-effective manner.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">However, here are a few expert tips that you can follow to get results on your own:<\/span><\/p>\n<ul>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Understanding your audience is the best way to find content gaps. Don\u2019t shy away from directly asking people what they want to know. You can do this by creating surveys and getting your target audience to tell you what kind of information they are looking for. Based on their results you can create more content or update your old content.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Keyword research is a complicated process. It is best to use reliable tools like <a href=\"https:\/\/ads.google.com\/intl\/en_in\/home\/tools\/keyword-planner\/\">Google Keyword Planner<\/a>, <a href=\"https:\/\/neilpatel.com\/ubersuggest\/\">Uber Suggest<\/a>, <a href=\"https:\/\/moz.com\/explorer\">Moz Keyword Explorer<\/a>, etc.\u00a0<\/span><\/li>\n<li style=\"font-weight: 400;\" aria-level=\"1\"><span style=\"font-weight: 400;\">Finding the keywords that you can potentially target is only part of the process. You also need great content in order to rank for those keywords and satisfy the information needs of your audience. Make sure you create informative, engaging, and quality content.<\/span><\/li>\n<\/ul>\n<h2><span style=\"font-weight: 400;\">Getting Started With SEO Content Gap Analysis<\/span><\/h2>\n<p><span style=\"font-weight: 400;\">SEO content gap analysis can yield excellent results for your business. From helping you increase awareness to answering audience queries, converting leads to clients, and keeping your current clients engaged, SEO content gap analysis can come in handy in all situations.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">But if you need quick and impactful results, consider onboarding SEO specialists and <strong>content marketing experts<\/strong>.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">SynergyTop has a team of experienced digital marketers who can conduct content and SEO audits to help you identify and bridge the gaps.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Check out our complete range of <strong><a href=\" https:\/\/synergytop.com\/blog\/services\/digital-marketing-services\/\">digital marketing services<\/a><\/strong> to know more.<\/span><\/p>\n<p><b>About SynergyTop<\/b><\/p>\n<p><span style=\"font-weight: 400;\">SynergyTop is a full-service digital technology company offering digital marketing, web and mobile app development, eCommerce development, and custom software design and development services. We also offer ERP implementation, website maintenance, and enterprise performance management services.<\/span><\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":17955,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1141],"tags":[6207,7472,7432,1878,1897,6697,3765,3764,1890,1900,1883,1884,1882,3759,1881,1865,6208,1887,1875,3763,1896,3762,7470,1432,1431,1425,1428,1429,1430,1427,1426,1893,3761,3766,1150,1149,1146,1147,1148,1145,1873,1872,1870,1885,1874,1867,1880,1866,1886,1899,1895,1891,1888,5730,1892,7436,7431,887,886,2083,883,884,885,882,7469,1889,1864,3760,1877,7428,2867,7471,1894,1876,1879,1868,1869,1871],"class_list":["post-17951","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-digital-marketing","tag-a-comprehensive-guide-to-content-gap-analysis","tag-affordable-local-seo-services","tag-affordable-seo-package","tag-analyze-your-content-and-improve-your-seo","tag-best-content-marketer","tag-best-content-marketing-agencies","tag-best-content-marketing-firm-in-san-diego","tag-best-san-diego-content-marketing-agency","tag-best-seo-company","tag-best-ways-to-measure-and-improve-content-performance","tag-boost-conversions","tag-boost-your-serp-rankings","tag-boosting-seo","tag-competition-based-content-gap-analysis","tag-content-gap-analysis","tag-content-gap-analysis-complete-guide","tag-content-gap-analysis-is-an-seo","tag-content-gap-analysis-is-closely-related-to-seo","tag-content-gap-analysis-seo","tag-content-marketing-company-in-san-diego","tag-content-marketing-experts","tag-content-marketing-experts-san-diego","tag-content-marketing-seo","tag-content-marketing-service-providers-san-diego","tag-content-marketing-service-providers-united-states","tag-content-marketing-services","tag-content-marketing-services-in-los-angeles","tag-content-marketing-services-in-new-york","tag-content-marketing-services-in-orange-county","tag-content-marketing-services-in-san-diego","tag-content-marketing-services-san-diego","tag-content-marketing-services-usa","tag-content-marketing-specialist","tag-content-marketing-strategy-services-in-san-diego-california","tag-digital-marketing-service-providers-san-diego","tag-digital-marketing-service-providers-united-states","tag-digital-marketing-services-in-los-angeles","tag-digital-marketing-services-in-new-york","tag-digital-marketing-services-in-orange-county","tag-digital-marketing-services-in-san-diego","tag-guide-to-content-gap-analysis","tag-how-do-i-fill-the-content-gap","tag-how-do-you-identify-a-content-gap","tag-how-is-content-gap-analysis-related-to-seo","tag-how-to-do-a-content-gap-analysis","tag-how-to-do-seo-content-gap-analysis-like-a-pro","tag-how-to-identify-and-close-your-content-gaps","tag-how-to-perform-an-in-depth-content-gap-analysis","tag-importance-of-content-gap-analysis","tag-improve-content-performance","tag-market-based-content-gap-analysis","tag-professional-seo-agency","tag-professional-seo-company","tag-professional-seo-services","tag-professional-seo-services-company-in-usa","tag-search-engine-optimisation-consultants","tag-search-engine-optimization-seo","tag-search-engine-optimization-service-providers-san-diego","tag-search-engine-optimization-service-providers-united-states","tag-search-engine-optimization-services","tag-search-engine-optimization-services-in-los-angeles","tag-search-engine-optimization-services-in-new-york","tag-search-engine-optimization-services-in-orange-county","tag-search-engine-optimization-services-in-san-diego","tag-seo-analysis","tag-seo-company","tag-seo-content-gap-analysis","tag-seo-content-gap-analysis-tips-from-experts","tag-seo-gaps-in-your-content","tag-seo-optimization","tag-seo-services","tag-seo-services-company","tag-top-content-marketing-services-san-diego","tag-ways-to-find-content-gaps","tag-what-does-content-gap-mean","tag-what-is-content-gap-analysis","tag-what-is-the-content-gap","tag-why-is-content-gap-analysis-important"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/17951","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/comments?post=17951"}],"version-history":[{"count":5,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/17951\/revisions"}],"predecessor-version":[{"id":17973,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/17951\/revisions\/17973"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media\/17955"}],"wp:attachment":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media?parent=17951"}],"wp:te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