{"id":13746,"date":"2019-09-05T04:12:33","date_gmt":"2019-09-05T11:12:33","guid":{"rendered":"https:\/\/synergytop.com\/blog\/?p=13746"},"modified":"2026-03-30T06:37:43","modified_gmt":"2026-03-30T13:37:43","slug":"why-google-apple-and-microsoft-are-on-board-with-progressive-web-apps","status":"publish","type":"post","link":"https:\/\/synergytop.com\/blog\/why-google-apple-and-microsoft-are-on-board-with-progressive-web-apps\/","title":{"rendered":"Why Google, Apple, &#038; Microsoft Back Progressive Web Apps"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:0px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-text fusion-text-1\"><p><strong>Progressive Web Apps (PWAs)<\/strong>\u00a0\u2013 web apps that load like a web page but function like a mobile app\u00a0are easier to develop and offer a superior user experience (UX) compared to traditional web apps.<\/p>\n<p>Specifically, PWAs help companies:<\/p>\n<ul>\n<li>Attract users<\/li>\n<li>Drive engagement<\/li>\n<li>Improve UX<\/li>\n<\/ul>\n<p>As a result, they\u2019ve become the new standard in web development.<\/p>\n<p>The benefits of PWAs are not lost on tech\u2019s biggest players \u2013\u00a0recently, <a href=\"https:\/\/www.inc.com\/tom-popomaronis\/why-google-apple-microsoft-are-on-board-with-this-progressive-trend-in-2019.html\" target=\"_blank\" rel=\"nofollow noopener\">Google, Apple, and Microsoft have backed PWAs<\/a>. This article discusses why tech giants are leaning into progressive apps, and what this technology reveals about user behaviors and expectations.<\/p>\n<h2><strong>Progressive Apps Ease Development <\/strong><\/h2>\n<p>Progressive apps are easier to develop and maintain than typical apps. Thus, they are more cost-effective.<\/p>\n<p>Previously, several development teams with varied coding skills were required to develop and maintain a company\u2019s website and apps. PWAs, on the other hand, allow companies to build a platform-agnostic app that can offer the same functions as a native iOS or Android app.<\/p>\n<p>In addition, PWAs that these firms develop feature \u201cservice workers,\u201d or proxies that automatically sync and update. This increases the security and reliability of the apps, which helps to both save time and promote engagement.<\/p>\n<p>PWAs simplify the development process, making it cheaper and easier for companies to sustain an integrated digital presence.<\/p>\n<p><strong>SynergyTop can help you in developing <a href=\"https:\/\/synergytop.com\/services\/cutting-edge-technologies\/pwa\/\" target=\"_blank\" rel=\"noopener\">Progressive Web Applications<\/a>!<\/strong><\/p>\n<h2><strong>Progressive Apps Promote Engagement<\/strong><\/h2>\n<p>PWAs help companies to more effectively reach and engage users.<\/p>\n<p>First, PWAs allow users to pre-cache resources to ensure an immediate and reliable experience for users\u00a0 \u2013 <strong>even without an internet connection<\/strong>.<\/p>\n<p>This is a huge benefit in today\u2019s market, where consumers expect to access and use mobile products whenever and wherever they please.<\/p>\n<p>Offline functionality makes PWAs especially ideal for emerging markets in areas with spotty or low-quality service networks.<\/p>\n<p>In addition, PWAs don\u2019t require users to search and download an app. Given the <a href=\"https:\/\/www.smashingmagazine.com\/2018\/12\/pwa-native-mobile-apps\/\" target=\"_blank\" rel=\"nofollow noopener\">saturation of native app stores<\/a>, a progressive web app can provide similar functions as an app without the marketing budget and muscle needed to even earn visibility.<\/p>\n<p>Of course, companies like Apple and Google aren\u2019t as concerned about people finding their products, given that they run app stores.<\/p>\n<p>Software leaders need apps that drive adoption and user loyalty, regardless of the user\u2019s connectivity and global position.<\/p>\n<h2><strong>Progressive Apps Offer Superior UX<\/strong><\/h2>\n<p>PWAs enable the functional and flashy app UX that people expect from tech leaders.<\/p>\n<p>According to ComScore, <a href=\"https:\/\/www.comscore.com\/lat\/Prensa-y-Eventos\/Blog\/When-Mobile-Web-Dominates-Apps-in-an-AppDominated-World\" target=\"_blank\" rel=\"nofollow noopener\">people spend most of their time (80%) on mobile devices in apps<\/a>.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-full wp-image-13750\" src=\" https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1.png\" alt=\"SynergyTop PWA\" width=\"1129\" height=\"559\" srcset=\"https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1-200x99.png 200w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1-300x149.png 300w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1-400x198.png 400w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1-600x297.png 600w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1-768x380.png 768w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1-800x396.png 800w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1-1024x507.png 1024w, https:\/\/synergytop.com\/blog\/wp-content\/uploads\/2019\/09\/Mobiile-Web-1.png 1129w\" sizes=\"(max-width: 1129px) 100vw, 1129px\" \/><\/p>\n<p>Companies succeed with PWAs because people prefer app-like experiences to typical web browsing. For example, users of Pinterest\u2019s PWA spend <a href=\"https:\/\/medium.datadriveninvestor.com\/2019-the-year-of-progressive-web-apps-3027aea291f9\" target=\"_blank\" rel=\"nofollow noopener\">40% more time on the site compared to the previous mobile website<\/a>.<\/p>\n<p>Pinterest users approve of a faster-loading, more interactive website with superior media.<\/p>\n<p>Progressive apps represent a sea change in UX, a platform for seamless omni-channel digital experiences that can surpass users\u2019 expectations.<\/p>\n<p>As competition for users\u2019 attention intensifies, PWAs offer a clear advantage when it comes to driving engagement and customer loyalty.<\/p>\n<h2><strong>Big Tech is Backing Progressive Apps<\/strong><\/h2>\n<p>Though relatively new, PWAs offer proven appeal and performance that\u2019s set to revolutionize web development.<\/p>\n<p>The \u201cBig 3\u201d are keen to leverage the benefits of this breakthrough technology, so expect developers to embrace PWAs in the coming year and beyond.<\/p>\n<p><strong>About the Author \u2013 <\/strong><\/p>\n<p><strong>\u00a0<\/strong>Grayson Kemper curates <a href=\"https:\/\/themanifest.com\/web-development\/companies\" target=\"_blank\" rel=\"nofollow noopener\">company list pages for The Manifest<\/a>, a site dedicated to helping buyers learn about and determine the best business services for their company.<\/p>\n<p><strong>About SynergyTop <\/strong><\/p>\n<p><strong>SynergyTop is featured as a\u00a0<\/strong><a href=\"https:\/\/clutch.co\/developers\/san-diego\" target=\"_blank\" rel=\"noopener\"><strong>top software development company in San Diego<\/strong><strong>\u00a0on Clutch<\/strong><\/a><em>.<\/em> The company can help you migrate your existing web solutions to PWAs. Mail\u00a0contact@synergytop.com\u00a0for a free quote!<\/p>\n<\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":13751,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"footnotes":""},"categories":[1,5395],"tags":[2835,2838,2837,2836,2743,5707,2829,3911,1272,5708,2506,153,2831,2834,2778,2780,5706,2781,2779,150,556,2744,5473,5472,2832,2746,5475,5474,5477,5476,2745,2830,5471,5705,239,240,441,437,589,434,242,442,438,170,444,440,436,590,241,443,439,435,2784,2505,2833],"class_list":["post-13746","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-all","category-software-development","tag-application-development-company-in-usa","tag-application-development-services-in-california","tag-application-development-services-in-san-diego","tag-application-development-services-in-usa","tag-getting-started-with-progressive-web-apps","tag-leading-progressive-web-app-development-company","tag-progressive-web-app","tag-progressive-web-app-developer","tag-progressive-web-app-development-company","tag-progressive-web-app-development-company-services","tag-progressive-web-app-development-company-in-usa","tag-progressive-web-application","tag-progressive-web-application-development-company-in-san-diego","tag-progressive-web-application-development-company-in-usa","tag-progressive-web-application-development-services","tag-progressive-web-application-development-services-california","tag-progressive-web-application-development-services-company","tag-progressive-web-application-development-services-san-diego","tag-progressive-web-application-development-services-usa","tag-progressive-web-applications","tag-progressive-web-apps","tag-progressive-web-apps-development","tag-progressive-web-apps-development-california","tag-progressive-web-apps-development-california-2022","tag-progressive-web-apps-development-company","tag-progressive-web-apps-development-company-san-diego","tag-progressive-web-apps-development-los-altos","tag-progressive-web-apps-development-los-angeles","tag-progressive-web-apps-development-new-jersey","tag-progressive-web-apps-development-new-york","tag-progressive-web-apps-development-san-diego","tag-progressive-web-apps-development-services","tag-progressive-web-apps-development-usa","tag-progressive-web-apps-usa","tag-pwa-application","tag-pwa-developers","tag-pwa-developers-los-angeles","tag-pwa-developers-new-york","tag-pwa-developers-orange-county","tag-pwa-developers-san-diego","tag-pwa-development-company","tag-pwa-development-company-los-angeles","tag-pwa-development-company-new-york","tag-pwa-development-company-san-diego","tag-pwa-development-los-angeles","tag-pwa-development-new-york","tag-pwa-development-san-diego","tag-pwa-development-service-orange-county","tag-pwa-development-services","tag-pwa-development-services-los-angeles","tag-pwa-development-services-new-york","tag-pwa-development-services-san-diego","tag-top-pwa-app-development-company","tag-web-app-development-company-san-diego","tag-web-application-development-company"],"aioseo_notices":[],"_links":{"self":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/13746","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/comments?post=13746"}],"version-history":[{"count":6,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/13746\/revisions"}],"predecessor-version":[{"id":57562,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/posts\/13746\/revisions\/57562"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media\/13751"}],"wp:attachment":[{"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/media?parent=13746"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/categories?post=13746"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/synergytop.com\/blog\/wp-json\/wp\/v2\/tags?post=13746"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}