Mobile App Development for Digital Agencies – A Cut Above The Rest!

In this era of smartphones, business of all nature and kinds – Finance, Banking, Healthcare, Entertainment, Lifestyle need to have their presence on this platform.

Mobile Application Development is a craft that millions of software companies across the globe have mastered. However, we at SynergyTop believe that Developing Mobile Apps For Digital Agencies needs a more focused and specialized approach.

Digital Agencies are looking for a partner that can help them resolve real world problems. We understand the business objective that the Digital Agencies want to deliver to their clients and work out a technology solution to address that problem. Our mobility solutions help increase the online presence of their client’s business and connect with the end users through a new digital platform.

We believe that mobile app development goes beyond designing and coding. Our agile development process includes mobile solution strategy, development, QA, delivery, and maintenance for every application that we build for our Digital Marketing clients.

Here are some of the best practices of developing mobile applications for Digital Agencies-

Product Strategy

The first step in developing a mobile solution is determining the goals of the product, business objectives, market and competitor research, and creating a mobile strategy.

Mapping a Product Strategy ensures that you would have done the required groundwork to develop a successful, marketable product.

UX Matters

The end user should be the focus of all design decisions!

Your design process should ideally be integrated with the product strategy that I mentioned above to allow you to gather important information about the users and the problems that your mobile solution aims to resolve.

Your UI/UX decisions should give due consideration to the utility and usability of the app to avoid user abandonment.

Shared Code

Digital Agencies would preferably choose to offer their mobile solutions on all the popular platforms – iPhone and Android.

You can increase the re-usability of the code by adding native wrapper classes or native codes for integration with the native libraries.

I would like to make a special mention of Xamarin here! Xamarin is cross-platform development software which simplifies mobile application creation. It helps you build native apps for multiple platforms on a shared C# codebase, while using the same IDE, language, and APIs.

Testing and Testing Again..

You need to continuously test, iterate, and refine your application at each step of its development process. In the design phase, test on different devices and platforms. You should also ensure that an eclectic range of people are conducting the user testing. This would help you discover what design elements and decisions need to be revisited.

The test cycle should be conducted often, and the results should be logged and used for future purposes. Batch bug-fixed updates followed by releases are equally critical as there are usually a number of bugs and tracking them individually can be quite hectic.

These were some of the best practices that you ought to consider while developing a mobile application for the Digital Marketing Agencies.

About the Author

Jatin is the Co-Founder of SynergyTop, LLC and has more than 15 years of experience in architecting and managing complex software/IT solutions. He has strong background mobile & software product development and building as well as sustaining customer relationships.

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